We live in changing times within a fashion industry that creates obsolescence, some of which is built on questionable ethics. It is time for a new set of values.
is taking a position in creating an Ever Green brand with our B.e Quality Cotton that is much more resistant than traditional cottons to wash & wear, so lasts in time.
Raising your awareness is the first step in change. We alone will not save the earth, but we ALL can be part of it.
Quality you Feel. exclusively uses the Quality Cotton, better known as the Cashmere of Cottons, 100% Cotton as soft and shiny as silk, and as a consequence, our fabrics have a unique softness that you may feel on your skin.
Manufacturing is made with the highest attention, applying ‘details' that make the difference, similar to the way the italian taylors would do.
Organic. is not only committed to providing High Quality but also produces its garments exclusively with ‘Organic Cotton', and with eco-friendly industrial production methods (dyeing and finishing of fabrics). These choices create the least amount of impact on our planet, without the use of synthetic pesticides and chemical fertilizers, or from fast-growing renewable crops. Note conventional cotton is known to be one of the most pesticide intensive crops on the planet.
Ethical. We choose to work with peruvian small cooperatives, where the owners are the employees. In this way fair wages and a comfortable working environment is guaranteed, thus sustaining a positive working relationship where people who contribute their talents to the creation of the products, results in a more quality & longer-lasting garment.
Everyone has the right to work, to free choice of employment, to just and favourable conditions of work and to protection against unemployment.
Everyone, without any discrimination, has the right to equal pay for equal work.
Everyone who works has the right to just and favourable remuneration ensuring for himself and his family an existence worthy of human dignity, and supplemented, if necessary, by other means of social protection...
Universal Declaration of Human Rights, Article 23
Sustainability. attracts socially conscious women & men. Unique and passionate, they are always trying to improve themselves and their communities.
Our production support sustainable enterprises in developing countries, and empower small local producers, improving their ways of life and giving them more opportunities.
is an active citizen participating to social causes that we believe in. We are collaborating in a project that help introducing ‘backstreet boys & girls' to Classic Music, through volunteer schools around Italy that teach them how to play instruments. Giving them discipline, culture and a future professional possibility. This is organized and supported by Federculture, following a System already consolidated in Venezuela, that has today more than 400 orchestras from which very good musicians today work around the world. Today there are around 5000 italian children assisting to this program in Italy.
Sustainable Fashion. Our designs are created without the pressure of time-lines and will be worn with pride much longer than traditional fashion dictates, reducing the wastage of garments & helping the planet. In our aim to interpret the power of simplicity, garments offer a clean image that is easy to fit in any wardrobe and is a perfect choice for layering.
The collection is exclusively designed in Italy.
is a collection of stylish Women's tops, tunics, and dresses and Men's T-shirts: Essential pieces that every wardrobe needs.
was founded in 2010 by a very professional team, all with a background of more than 10 years of experience on luxury Italian lingerie fashion companies. The team has extensive experience managing production and quality control in Italy and around the world. This know-how on textile production is matched with selected fashion designers and stylists.
believes on success based on a team of people, with both Professional and Human Qualities, who are committed to support organic production and ethic production.