In  Ecology

RESPONSIBLE CONSUMERISM – 19 October 2017 – IWF Bolonia, Italy

By Webmaster | Comments: 2 | December 31, 2017

1 – Is Responsible Consumerism on fashion or is it a social trend?

In general, I think is a social change and there is no turning back. Today people has a higher access to information. And we are aware of the impact of our choices in the world.

As we know, Fashion is the 2nd more polluting industry after oil. Fashion has produced 150 billion garments only in 2010. Note we are 7,5 billion people in the world. From which less than half can afford to buy more than 3 pieces a year.

The big fashion groups from luxury to mass production, which are the ones who lead the fashion worldwide have a strong communication that guide our buying behaviour. In many ways these companies are joining the Ethical & sustainable production process. In a shy way they are becoming part of the sustainable trend. But still it is in a low percentage of the products they sell. Though the shift to a sustainable model is not happening in short time. This companies have at least the 80% of the marketshare.

New small companies based on Responsibility towards the planet and the human beings  are been created as an alternative to the fast fashion world.  They are still a niche market, and not known or at reach of few consumers. These small companies still don’t reach more than 10% of the market. They don’t have the financial capacity to make a big publicity campaign to be noticed by consumers. But are very determined on their mission!

My wish and effort is that in fashion the Ethical / Sustainable products reach at least 50% of the market.

2 – What does it mean to consume in a responsible way?

For me, consuming in a responsible way means to buy only things you need, limiting/reducing the ‘emotional buying’. And choose articles that you know in some way have been produced in a responsible way. Maybe a single article seems to have a higher cost compared to other similar articles. But if you think of the fact that you can use this article twice, 3 times longer at midterm, this means you spend less.

Another thing to consider is that for certain brands, the fact that you pay more means also that the people producing that article has been payed fairly, the quality of the raw materials are higher, or/and the pollution this article creates is far less than the ‘low cost product’.

It might take you a few more of your time to find out about a new brand or company, by searching online, by visiting Ethical & Sustainable trade shows, and pay a bit more attention on what could be behind the scenes.

3 – How slowing down consumption can improve our quality of life?

Many of us are FULL of objects at home, and maybe have a FULL agenda, and are overwhelmed of this frenetic life. And have no time or have too much noise to listen inside of us, of the things that are really important for our wellness.

Comparing to old generations, we are filled by objects, but are less happier, and having many psycological disorders as depression at many levels, shopping addiction, fashion victim, that make us more vulnerable,

Slowing down in general means to taste, enjoy and feel the things we do and the objects we have. It helps us to give a value to all of them. And as a consequence it helps us to build quality human relations that fill our heart and inner basic needs.

Doing so, we get free of the consumerism system and get in contact with whom we really are, understanding what makes us truly good, and to express freely who we are.  Someone I know would say: to let shine our inner light.

4 – Suggestions to live and consume in a responsible way

  • Each time you buy a product / service ask yourself: do I really need it?  How and where is it produced?
  • Choose natural fibres for apparel.
  • Choose high quality garments with timeless design -Using one garment at least 1 more season reduces the carbon footprint of 20%
  • Give preference to ethical and sustainable products
  • Repair your clothing
  • Reduce consumption of low cost fashion.


  • dpetra127
    April 19, 2018

    as an english speaking native would I dare to comment on the use of English as read on this blog which to all intents and purposes is quite adequate in itself. I did notice a few words that the english would choose to so change, but that would require a one to one approach and not for public viewing. all in all well done and long live the revolution against corporate greed. Ciao. 100 fold.

    • Be Quality
      May 25, 2018

      Thank you Denis: I’ll be happy to improve the English used on the article. As a non native English, I am sure it can be improved.
      Thank you for your support on this change on the Fashion Culture to a more human touch. Big Hug! Pilar

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