{"id":2619,"date":"2020-12-09T20:53:02","date_gmt":"2020-12-09T19:53:02","guid":{"rendered":"https:\/\/www.be-quality.com\/en\/?p=2619"},"modified":"2020-12-10T18:55:48","modified_gmt":"2020-12-10T17:55:48","slug":"types-cotton-best-quality","status":"publish","type":"post","link":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/","title":{"rendered":"Tell me which Cotton you wear I will tell you\u2026"},"content":{"rendered":"\n<p>Have you ever thought about the different types of cotton that can be used to make the garments you wear?<\/p>\n\n\n\n<p>Can you recognize the difference between them? And do you choose a garment by the quality of the cotton used? As the apples, or the roses, the cotton plants grow in many species, producing fibres with different length, luster, strength, diameter, softness and colour.<\/p>\n\n\n\n<p>For instance, it&#8217;s interesting to know that the making of cotton fabric is known since at least 8000 years. The oldest fragments of cotton fabric have been found in Per\u00fa dated back to 6000 BC. Today, thanks to the industrialization of the textile process, the cotton became the most used natural fibre in the world.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How does the cotton fibre\ngrow?<\/h4>\n\n\n\n<p>The cotton fibres grow as a &#8216;beard&#8217; around the seeds of the plant to protect them and increase the possibilities of reproduction of the species.<\/p>\n\n\n\n<p>Firstly, these fibres are cut from the seed. Next, they are cleaned and transformed in a long process to create the yarns and thne fabrics used to make our garments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Types of Cotton<\/h4>\n\n\n\n<p>The main classification of the cotton fibres considers its Fibre Length: <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>ELS- Extra Long Staple Cotton. <\/strong><\/h5>\n\n\n\n<p>These are families of cotton that naturally produce the longest cotton fibres, with a minimum length of 34,9 mm. ELS cottons account around the 3% of global cotton production.<\/p>\n\n\n\n<p>Not only the fibres are longer, but are finer and more resistant than the common cotton.<\/p>\n\n\n\n<p>To this cathegory belongs the Pima Cotton and the Egyptian cotton, better know as Mak\u00f2. In both cases its scientific name is Gossypium barbadense.<\/p>\n\n\n\n<p>The Pima cotton is the finest cotton in the world, used mainly in luxury brands, as per its unique softness &amp; luster. Garments made in pima cotton are a great pleasure to wear. Furthermore, these garments are much more resistant to pilling, wrinkling, and wearing out during normal use.  The pima cotton is original from Per\u00fa, and grows also in USA and Australia.  <\/p>\n\n\n\n<p>The production of ELS cotton is around 3-5 % of the worlds production. All <a href=\"https:\/\/www.be-quality.com\/en\/shop\/\">B.e Quality garments<\/a> use exclusively the <a href=\"https:\/\/www.be-quality.com\/en\/b-e-quality-cotton-pima\/\">peruvian Pima Cotton<\/a>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>LS- Long Staple Cotton<\/strong>.<\/h5>\n\n\n\n<p>The Tang\u00fcis cotton family is one excelent example of a Long Staple cotton. The length of it\u2019s fibre goes from &nbsp;29 mm through 33 mm.<\/p>\n\n\n\n<p>It is a very good choice, as it has a good quality and softness. Furthermore, the Tang\u00fcis cotton is also more resistant to pilling, wrinkling, and wearing out during normal use in comparison to the commonly used cottons.<\/p>\n\n\n\n<p>The production of LS cotton is around 5 % of the worlds production.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>MS- Medium Staple Cotton. <\/strong><\/h5>\n\n\n\n<p>It mainly grows in India, with a fibre\u2019s length from &nbsp;25,4 mm through 28,6 mm. Therefore, it&#8217;s a good alternative to the SS cotton.  Meanwhile, it is on the range of a &#8216;cheap cotton&#8217;, it has a higher perfomance and quality.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">&nbsp;<strong>SS- Short Staple Cotton.<\/strong><\/h5>\n\n\n\n<p>It is the most common type of cotton in the fashion industry, and its length is <strong> <\/strong>under 26 mm. It\u2019s production is around 80- 90% of the worlds production.<\/p>\n\n\n\n<p>This type of cotton has short fibres, higher irregularities on the yarn, and fabric, and is weaker that the previous types of cotton. Consequently, the aspect of the fabrics is less uniform (can have knots, thicker spots, etc), it can break faster (holes on the garment), can be rough on the skin and creates high pilling, sometimes even after the first wash.<\/p>\n\n\n\n<p>Upland Cotton- Gossypium Hirsutum- is one of the main Short Staple fibres used in the world. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">In few words.<\/h4>\n\n\n\n<p>In conclusion, I would like to make some considerations about this subject.<\/p>\n\n\n\n<p>As you may understand, the cotton price is the cheapest as the shorter the fibres are. On the other hand, the longer the fibres are (and as a consequence, the higher the quality is) the more expensive the cotton is.<\/p>\n\n\n\n<p>Now you have seen that the cotton plants produce types of cotton with differences that can change the way you make shopping. <\/p>\n\n\n\n<p>Certainly, it can also change the experience you have when wearing a cotton garment. Specially, if it is on an ELS or LS cotton.  <\/p>\n\n\n\n<p>Personally, I really hope you may always choose the best quality for you! You deserve it. <\/p>\n\n\n\n<p>I invite you to consider that the higher is the quality you choose, the longer you can wear that garment. <\/p>\n\n\n\n<p> Buy Less, Choose well, Make it Last, as Vivienne Westwood states.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Other concepts I would like you to consider:<\/h4>\n\n\n\n<p>Certainly,  any of the families listed above can be <strong>Organic Cotton<\/strong>.  Indeed, the certification is based mainly on how the plants grow, how is the fertilization on the fields, if and which pesticides &amp; herbicides they use, etc. If you want to know more see our <a href=\"https:\/\/www.be-quality.com\/en\/choose-organic-cotton\/\">post dedicated to the organic cotton.<\/a><\/p>\n\n\n\n<p>To finish, I recommend personally to pay special attention to the cotton grown on <strong>Uzkekistan<\/strong>&nbsp;as per the <a href=\"https:\/\/www.theguardian.com\/sustainable-business\/sustainable-fashion-blog\/2014\/oct\/01\/cotton-production-linked-to-images-of-the-dried-up-aral-sea-basin\">impact on the Aral Sea<\/a> and the <a href=\"https:\/\/www.youtube.com\/watch?v=uZMU4AfoXX8\">forced labour<\/a> and in a <strong>China<\/strong>, as per forced labour on the <a href=\"https:\/\/www.independent.co.uk\/news\/uk\/home-news\/chinese-cotton-uk-government-important-uighur-muslim-labour-a9478501.html\">Uyghur community.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever thought about the different types of cotton that can be used to make the garments you wear? Can you recognize the difference between them? And do you choose a garment by the quality of the cotton used? As the apples, or the roses, the cotton plants grow in many species, producing fibres<\/p>\n","protected":false},"author":2,"featured_media":2628,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[311],"tags":[309,307,94,87,310,149,305,306],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tell me which Cotton you wear I will tell you\u2026 - B.e Quality, Fine Basics<\/title>\n<meta name=\"description\" content=\"Choose the best quality of cotton. Types of Cotton are based on fibre&#039;s different length, luster, strength, diameter, softness... Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tell me which Cotton you wear I will tell you\u2026 - B.e Quality, Fine Basics\" \/>\n<meta property=\"og:description\" content=\"Choose the best quality of cotton. Types of Cotton are based on fibre&#039;s different length, luster, strength, diameter, softness... Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/\" \/>\n<meta property=\"og:site_name\" content=\"B.e Quality, Fine Basics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/B.eQuality\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-09T19:53:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-10T17:55:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/Blog-Type-Cotton-tiny.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Be Quality\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bequalitycotton\" \/>\n<meta name=\"twitter:site\" content=\"@bequalitycotton\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Be Quality\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/\"},\"author\":{\"name\":\"Be Quality\",\"@id\":\"https:\/\/www.be-quality.com\/en\/#\/schema\/person\/3eeb6be9de419b6244dabf6761062f82\"},\"headline\":\"Tell me which Cotton you wear I will tell you\u2026\",\"datePublished\":\"2020-12-09T19:53:02+00:00\",\"dateModified\":\"2020-12-10T17:55:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/\"},\"wordCount\":844,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.be-quality.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/Blog-Type-Cotton-tiny.png\",\"keywords\":[\"category of cotton\",\"classification cotton\",\"cotton\",\"pima cotton\",\"production cotton\",\"quality\",\"quality cotton\",\"softness\"],\"articleSection\":[\"Quality\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/\",\"url\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/\",\"name\":\"Tell me which Cotton you wear I will tell you\u2026 - B.e Quality, Fine Basics\",\"isPartOf\":{\"@id\":\"https:\/\/www.be-quality.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/Blog-Type-Cotton-tiny.png\",\"datePublished\":\"2020-12-09T19:53:02+00:00\",\"dateModified\":\"2020-12-10T17:55:48+00:00\",\"description\":\"Choose the best quality of cotton. Types of Cotton are based on fibre's different length, luster, strength, diameter, softness... Learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#primaryimage\",\"url\":\"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/Blog-Type-Cotton-tiny.png\",\"contentUrl\":\"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/Blog-Type-Cotton-tiny.png\",\"width\":2560,\"height\":1440,\"caption\":\"Blog Type Cotton quality pima cotton\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.be-quality.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tell me which Cotton you wear I will tell you\u2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.be-quality.com\/en\/#website\",\"url\":\"https:\/\/www.be-quality.com\/en\/\",\"name\":\"B.e Quality, Fine Basics\",\"description\":\"Sustainable Slowfashion Lifestyle\",\"publisher\":{\"@id\":\"https:\/\/www.be-quality.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.be-quality.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.be-quality.com\/en\/#organization\",\"name\":\"B.e\",\"url\":\"https:\/\/www.be-quality.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.be-quality.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/main-logo-BE.png\",\"contentUrl\":\"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/main-logo-BE.png\",\"width\":168,\"height\":150,\"caption\":\"B.e\"},\"image\":{\"@id\":\"https:\/\/www.be-quality.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/B.eQuality\/\",\"https:\/\/x.com\/bequalitycotton\",\"https:\/\/www.instagram.com\/b.equality\/\",\"https:\/\/www.linkedin.com\/in\/pilar-morales-78557b144\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.be-quality.com\/en\/#\/schema\/person\/3eeb6be9de419b6244dabf6761062f82\",\"name\":\"Be Quality\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.be-quality.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/40a626c9e2055d880a268075518947fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/40a626c9e2055d880a268075518947fb?s=96&d=mm&r=g\",\"caption\":\"Be Quality\"},\"description\":\"B.e Quality, Slowfashion for a Sustainable lifestyle was founded by Pilar Morales in 2010. She is a Textile Engineer, today with a background of more than 20 years of experience on luxury &amp; mass market european traditional fashion brands. She held positions in Quality Control and Production Management, working with suppliers based in Asia, Eastern Europe and North Africa. As she saw firsthand, in many of these countries their labor laws are very different from European standards, and factories not always even complied with them. Still on 2020!! She has seen difficult working &amp; living conditions in some factories. And when lowering costs became the defining goal, she decided to leave the industry as it felt tantamount to aiding and favouring human exploitation and pollution. B.e Quality is how she wants to work, with Respect, towards workers, the environment and the clients. Part of our mission is to create higher awareness on fashion through our daily work. For this reason we are creating some material, including videos &amp; blog posts with information that can be helpful for you to make better choices.\",\"sameAs\":[\"http:\/\/www.be-quality.com\",\"https:\/\/www.instagram.com\/b.equality\/\",\"https:\/\/www.linkedin.com\/in\/bequalitycotton\/\",\"https:\/\/www.youtube.com\/channel\/UCSFX59LqFuSSrwDzgs5SAyw?view_as=subscriber\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tell me which Cotton you wear I will tell you\u2026 - B.e Quality, Fine Basics","description":"Choose the best quality of cotton. Types of Cotton are based on fibre's different length, luster, strength, diameter, softness... Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/","og_locale":"en_GB","og_type":"article","og_title":"Tell me which Cotton you wear I will tell you\u2026 - B.e Quality, Fine Basics","og_description":"Choose the best quality of cotton. Types of Cotton are based on fibre's different length, luster, strength, diameter, softness... Learn more.","og_url":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/","og_site_name":"B.e Quality, Fine Basics","article_publisher":"https:\/\/www.facebook.com\/B.eQuality\/","article_published_time":"2020-12-09T19:53:02+00:00","article_modified_time":"2020-12-10T17:55:48+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/Blog-Type-Cotton-tiny.png","type":"image\/png"}],"author":"Be Quality","twitter_card":"summary_large_image","twitter_creator":"@bequalitycotton","twitter_site":"@bequalitycotton","twitter_misc":{"Written by":"Be Quality","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#article","isPartOf":{"@id":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/"},"author":{"name":"Be Quality","@id":"https:\/\/www.be-quality.com\/en\/#\/schema\/person\/3eeb6be9de419b6244dabf6761062f82"},"headline":"Tell me which Cotton you wear I will tell you\u2026","datePublished":"2020-12-09T19:53:02+00:00","dateModified":"2020-12-10T17:55:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/"},"wordCount":844,"commentCount":0,"publisher":{"@id":"https:\/\/www.be-quality.com\/en\/#organization"},"image":{"@id":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#primaryimage"},"thumbnailUrl":"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/Blog-Type-Cotton-tiny.png","keywords":["category of cotton","classification cotton","cotton","pima cotton","production cotton","quality","quality cotton","softness"],"articleSection":["Quality"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/","url":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/","name":"Tell me which Cotton you wear I will tell you\u2026 - B.e Quality, Fine Basics","isPartOf":{"@id":"https:\/\/www.be-quality.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#primaryimage"},"image":{"@id":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#primaryimage"},"thumbnailUrl":"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/Blog-Type-Cotton-tiny.png","datePublished":"2020-12-09T19:53:02+00:00","dateModified":"2020-12-10T17:55:48+00:00","description":"Choose the best quality of cotton. Types of Cotton are based on fibre's different length, luster, strength, diameter, softness... Learn more.","breadcrumb":{"@id":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#primaryimage","url":"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/Blog-Type-Cotton-tiny.png","contentUrl":"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/Blog-Type-Cotton-tiny.png","width":2560,"height":1440,"caption":"Blog Type Cotton quality pima cotton"},{"@type":"BreadcrumbList","@id":"https:\/\/www.be-quality.com\/en\/types-cotton-best-quality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.be-quality.com\/en\/"},{"@type":"ListItem","position":2,"name":"Tell me which Cotton you wear I will tell you\u2026"}]},{"@type":"WebSite","@id":"https:\/\/www.be-quality.com\/en\/#website","url":"https:\/\/www.be-quality.com\/en\/","name":"B.e Quality, Fine Basics","description":"Sustainable Slowfashion Lifestyle","publisher":{"@id":"https:\/\/www.be-quality.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.be-quality.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.be-quality.com\/en\/#organization","name":"B.e","url":"https:\/\/www.be-quality.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.be-quality.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/main-logo-BE.png","contentUrl":"https:\/\/www.be-quality.com\/en\/wp-content\/uploads\/main-logo-BE.png","width":168,"height":150,"caption":"B.e"},"image":{"@id":"https:\/\/www.be-quality.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/B.eQuality\/","https:\/\/x.com\/bequalitycotton","https:\/\/www.instagram.com\/b.equality\/","https:\/\/www.linkedin.com\/in\/pilar-morales-78557b144\/"]},{"@type":"Person","@id":"https:\/\/www.be-quality.com\/en\/#\/schema\/person\/3eeb6be9de419b6244dabf6761062f82","name":"Be Quality","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.be-quality.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/40a626c9e2055d880a268075518947fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/40a626c9e2055d880a268075518947fb?s=96&d=mm&r=g","caption":"Be Quality"},"description":"B.e Quality, Slowfashion for a Sustainable lifestyle was founded by Pilar Morales in 2010. She is a Textile Engineer, today with a background of more than 20 years of experience on luxury &amp; mass market european traditional fashion brands. She held positions in Quality Control and Production Management, working with suppliers based in Asia, Eastern Europe and North Africa. As she saw firsthand, in many of these countries their labor laws are very different from European standards, and factories not always even complied with them. Still on 2020!! She has seen difficult working &amp; living conditions in some factories. And when lowering costs became the defining goal, she decided to leave the industry as it felt tantamount to aiding and favouring human exploitation and pollution. B.e Quality is how she wants to work, with Respect, towards workers, the environment and the clients. Part of our mission is to create higher awareness on fashion through our daily work. For this reason we are creating some material, including videos &amp; blog posts with information that can be helpful for you to make better choices.","sameAs":["http:\/\/www.be-quality.com","https:\/\/www.instagram.com\/b.equality\/","https:\/\/www.linkedin.com\/in\/bequalitycotton\/","https:\/\/www.youtube.com\/channel\/UCSFX59LqFuSSrwDzgs5SAyw?view_as=subscriber"]}]}},"_links":{"self":[{"href":"https:\/\/www.be-quality.com\/en\/wp-json\/wp\/v2\/posts\/2619"}],"collection":[{"href":"https:\/\/www.be-quality.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.be-quality.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.be-quality.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.be-quality.com\/en\/wp-json\/wp\/v2\/comments?post=2619"}],"version-history":[{"count":0,"href":"https:\/\/www.be-quality.com\/en\/wp-json\/wp\/v2\/posts\/2619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.be-quality.com\/en\/wp-json\/wp\/v2\/media\/2628"}],"wp:attachment":[{"href":"https:\/\/www.be-quality.com\/en\/wp-json\/wp\/v2\/media?parent=2619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.be-quality.com\/en\/wp-json\/wp\/v2\/categories?post=2619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.be-quality.com\/en\/wp-json\/wp\/v2\/tags?post=2619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}